TikTok, the leading destination for short-form mobile videos, is calling all marketing and creative professionals as well as agencies in Southeast Asia to think outside of the box and join the TikTok Trendsetter creative competition. Launched last November 9, 2020, TikTok Trendsetter aims to inspire professionals and agencies in the Philippines to harness the untapped potential of TikTok to solve real-world marketing challenges.
“The power of TikTok is clear, but it requires a new and different way of thinking. Utilizing an entertainment-based platform allows marketers to engage with users in a ‘sound on’ environment, opening an entirely new window of opportunity,” said Ng Chew Wee, TikTok Head of Business Marketing. “Just like our users, we invite marketers to be experimental and explore their creative side while addressing today’s brand challenges through the Trendsetter creative competition.”
Running for over the course of six weeks, the TikTok Trendsetter creative competition is divided into three separate categories including:
- Individual Category: Individual contestants to submit one TikTok video creative idea that addresses marketing-related challenges for Small and Midsize Businesses (SMBs), and sectors such as Fast Moving Consumer Goods (FMCG) and Government.
- Agency Category: Agency contestants to submit a storyboard for at least four TikTok video creative ideas, a media plan leveraging TikTok and one sample TikTok video that addresses marketing-related challenges for industries such as Fintech, Luxury, Automobile, and Telecoms.
- Existing Campaigns: Campaigns that have already run on TikTok this year can also participate in the competition.
All submissions will need to be submitted by 24 December 2020 with voting for the most creative ideas taking place from 4 to 22 January 2021. The following panel of judges representing in-house and agency creative executives, as well as CMOs and TikTok Creators, will be determining the winners of the competition which will be announced on 1 February 2021:
- Ng Chew Wee, TikTok Head of Business Marketing
- Katie Puris, TikTok Managing Director of Global Business Marketing
- Dianchen Yao, TikTok Head of Client Solutions SEA
- Nguyen Dinh Toan, Senior Vice President of Marketing at Suntory Pepsico Vietnam
- Sutirapan Sakkawatra, EVP Head of Marketing at Siam Commercial Bank
- Roberto Saputra, Chief Brand Officer at Smartfren Telecom
- Jeff Cheong, DDB Group Singapore Deputy CEO and Tribal Worldwide Asia President
- Maryzyle Fernadez Galinato, Group Creative Director at Hakuhodo Saigon
- Pingkan Rarumangkay, Executive Creative Director at Wunderman Thompson Indonesia
- Tay Guan Hin, Chief Creative Officer of BBDO Singapore
- Sompat Trisadikun, Chief Creative Officer at The Leo Burnett Group and Publicis Group in Thailand
For each category, regional and local winners will be selected. Agency teams will have a chance to win up to US$40,000 in prizes, while Individual applicants can win a mentorship session with TikTok Global Business Marketing (GBM) executives.
Kantar research shows that in order to tap into the powerful audience response, it is vital to understand TikTok and engage with users on their own terms. To provide a deeper understanding on how to leverage TikTok for marketing purposes, TikTok will also hold a creative workshop on 24 and 26 November in partnership with BBDO Singapore, hosted virtually at https://www.tiktok-trendsetter.com/ for anyone who is interested in learning about leveraging the platform to solve creative challenges.
To enter the competition, view tutorials, best practices and creative playbooks, please visit: https://www.tiktok-trendsetter.com/.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.
Jing De Jesus – Gio is the one behind Media Mom Manila, a Filipina TV Producer. A career-oriented woman from media industry who’s a mom and wifey in between. Multi-tasking at its best, just like how she does on programs. While tv production is her expertise, blogging is her passion.
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Since this train machine takes the strain off, you probably can concentrate on getting your
kind excellent. Earlier Than pushing, be positive that your legs
are at a 90-degree angle to forestall undesirable pressure on surrounding muscle tissue.
The Hack Squat Machine is specifically designed for those with mobility concerns.
It includes a sturdy frame with a sliding backrest, complemented by handles for added
assist.
Strengthening your glutes will allow you to in all features of training, ranging from running faster,
less more probably to get injured, improved back
health, higher deadlift lockout, and squat energy. By doing good
mornings with a Smith machine, you don’t need to maintain your torso secure, permitting you to focus on the hip hinge movement and the muscular
tissues you wish to develop. I’m a fan of
the Smith machine inverted row, as it’s a
good way to develop upper physique energy for pull-ups. You can carry out this train using a
power rack and Olympic barbell, however the Smith machine
setup is way simpler. As with the Smith machine bench press,
your stabilizer muscle tissue aren’t engaged, allowing you to
concentrate on working your lats, traps, and rhomboids.
It relies upon, there’s little doubt that free weights tend to construct more muscle.
However, leg machines are much more controlled,
making them far much less likely to cause damage or pressure.
Strong hamstrings are vital for your body’s overall balance and stamina.
By strengthening your hamstrings using these leg machines, you can enhance your general
athletic talents, notably for sprint-based coaching. Now, let’s get into our selection of the most effective leg machines in your leg workouts.
The machine has two adjustable pulleys that can be moved in different ways that will help you strengthen and develop your leg muscle tissue.
If your fitness center has this apparatus, you need to
add it to your hamstring workouts arsenal, which helps to build mass and energy in your legs.
You can even use the leg press one leg at a time in case you are working to overcome imbalances.
Placing your toes larger on the footplate will work your gluteus maximus
and hamstrings to a larger degree.
You don’t need plenty of fancy tools to train your legs and have a killer workout.
In reality, you presumably can construct muscle and energy using nothing more than dumbbells and body weight workouts.
This exercise is good for residence exercisers, and anytime you discover yourself in a badly-equipped fitness center.
The leg curl machine is a staple in phrases of leg machines on the
health club.
When you do a free weight exercise, you’re totally unsupported.
It’s up to you and your physique to guide the movement, stay steady, and execute the train with the proper type.
This means you interact key stabiliser muscle tissue like your core
to help carry out the action. Health Club machines let you
emulate a few of the hottest exercises individuals love to
do within the gym. They work by giving you adjustable ranges of resistance
to carry out the motion against. The kind the place you
add weight plates to them your self and the type where you progress a pin to
choose on the weight you need.
The main drawback to this variation is that it’s much
less like that of a daily squat. Muscles positioned on the upper inside part of your legs between your quads and hamstrings.
Muscular Tissues situated on the entrance portion of your higher legs, beneath your pelvis and above your knees.
Crank up your workouts with the versatility of a cable crossover machine.
Add this in as a “finisher” to the end of your leg workout, and
you’ll walk away feeling like 1,000,000 bucks. This train is assured
that can help you develop greater energy in the gluteal, hamstring,
and quad muscle tissue that will have you ever running and jumping
laterally like a true athlete. Place a box, bench, stack a number of weight plates or
use an cardio class steppers little off heart to at least
one side.
With no fear of getting crushed beneath a heavy bar and no stability issues,
you presumably can push your legs to their limit. When you alter the way that your body is
positioned and how the cable is angled, you acquire more control over the vary of motion. You could
make it roughly, permitting you to recruit extra stabilizing muscle fibers too.
As A End Result Of they’re so intense, you don’t have to do a ton of repetitions to get plenty of profit
from this exercise. The Romanian deadlift is amongst the best lower physique workout routines that works your glutes and hamstrings
by way of a wide range of motion. Most decrease physique workouts
gym-goers perform will require plenty of quad activation. We begin the exercise by performing 3 sets of
Smith machine squats. Bear In Mind that the barbell on such machines
may feel lighter because it has a set path of motion. So, you’ll in all probability have the flexibility to
raise extra using a Smith machine compared to free weights.
Ditching machines, at least quickly, will serve
many other purposes as properly.
For the final of our cable machine exercises, we
will perform some standing cable calf raises to build our calves.
We will begin off the leg day with some easy cable squats and cable leg extensions to build our quadricep muscle tissue.
Each of those exercises are fairly efficient at focusing on the
quadriceps whereas additionally activating other muscle teams within the leg.
Leg machine workouts supply an accessible method to build energy and endurance whereas minimizing pressure on the
joints. They enable for managed movements, making them
safer and simpler to take care of correct type.
Furthermore, machines assist goal individual muscle groups efficiently.
This information will discover the most effective leg
machines, their unique benefits, and tips on how to optimize them for your fitness wants.
These workouts, from the leg press to the calf raise machine, are tailor-made that
will assist you construct strength, improve endurance, and enhance your general decrease body health.
Whether Or Not your objective is to attain defined legs or enhance athletic efficiency, leg machines could be a highly effective
software in your fitness arsenal. With leg machines, you
can give consideration to bettering muscle mass, boosting athletic performance, or attaining higher general performance.
In Contrast To free weights, machines allow you to perform actions
with added security and precision, making them perfect for these
recovering from accidents or coping with
knee issues. Incorporating these machines into your leg day routine ensures a comprehensive workout that supports long-term fitness
goals while reducing the danger of overuse accidents.
Strengthening the hamstrings will aid with steadiness
and stability and decrease the chance of harm. Workouts corresponding to
Romanian deadlifts, mendacity leg curls or the good morning exercise will effectively activate the hamstrings.
Lie in your back, attach the strap to your ankles, and produce your knees in course of your chest, utilizing your abs to pull the weight.
Here are some of the exercise machines that may get your
leg muscle tissue burning in the easiest way attainable. One Other similarity to the leg press machine, alternating the foot positioning will enable for
various muscular tissues to be targeted. For instance, a lower foot placement will have a higher focus on quads,
glutes, and calves with much less emphasis on hamstrings.
One advantage of the leg press machine is that
you could switch the primary focus to totally different muscles by various your foot position. For quads, position the ft hip-width aside with the
legs at 90 degrees.
The standing machine will have pads that relaxation in your
shoulder and for the seated machine, the pads will rest
just above the knee. Each leg machines have a platform
to place the balls of your ft on with sufficient depth to lower your heels.
You can even make the most of the Smith machine in your calf elevate through the use of a steady raised platform, or by
modifying your foot placement on a leg press machine. One
Other profit of training your calves is improved ankle
flexibility and mobility, each of which can help achieve greater squat depth.
For isolated movements, leg extensions and seated leg curls isolate the
quadriceps and hamstrings, ensuring targetted and balanced growth.
Finally, the seated calf increase, Smith calf increase, and
calf press concentrate on calf muscular tissues, enhancing lower-leg endurance and stability.
One Other important benefit of leg machines is their versatility.
Based in 1992 in Dover, New Hampshire, the franchise Planet Health has
rapidly expanded throughout the Usa, providing a welcoming area for individuals of all fitness levels.
For different concepts for Planet Fitness exercises, take a look
at this Reddit thread. Moreover, we lose the opportunity for our legs
to make these often small, unnoticeable adjustments alongside the means in which.
Customers have completely different views on the noise stage
of the exercise machine.
Not Like some traditional ab workouts, an ab roller presents a difficult workout
that can significantly strengthen and tone the abdominal muscular tissues.
It requires and develops balance and strength, so it’s an excellent tool for
professionals. Focus on the contraction of
your abs muscle tissue throughout the movement. When you’re performing workout routines that require steadiness, you
have to be steady.
Free weights, dumbbells, kettlebells—they’re all brilliantly helpful to include into your training periods.
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Machine leg workouts are designed to focus on particular muscle teams in your legs to help strengthen and tone them.
The machines work by isolating the muscle tissue being targeted, which can be significantly helpful for people who wrestle to engage sure muscles with free weight
workout routines. These machines allow you to modify the resistance and range of movement,
making them appropriate for beginners as well as extra advanced athletes.
Some examples of machines used for leg workout routines
embody leg press, leg extension, and leg curl machines.
These workouts can be a welcome addition to any leg workout
routine, but it’s necessary to make sure
you’re utilizing the right type and weight to stop injury.
These machines use cables and weights that can assist you carry out numerous workouts
that focus on totally different leg muscular tissues.
Whether you’re a beginner or an skilled gym-goer, cable machine workouts can supply
a secure and effective way to construct muscle and improve your health.
Start in a plank place with your ft on the ground and palms on the ab curler.
Keeping your legs straight, use your core to raise your
hips up to the ceiling, making a reverse V form together with your body.
Kneel in front of the cable machine, seize the rope attachment, and pull
it down in direction of your head. Interact your abs and crunch downwards, bringing your
head towards your knees. These machines are lots safer than free weights as they decrease the chance of dropping or using dangerous form.
The Smith machine workouts are glorious for hypertrophy training,
as you can push your physique beyond what you’d sometimes do during free weight workout routines.
Leg pressing on a squat rack appears impressive and works extremely nicely.
This old-school bodybuilding motion has been round for decades and
was carried out by a few of the most well-known bodybuilders of all
time. Males usually overlook hip thrusting as they suppose it’s a “woman’s” exercise.
If you wish to goal your upper chest muscles, the Smith machine incline bench press is an efficient way
to activate your upper pecs without the hazards of the free-weight bench press.
For those that spend lots of time sitting down, it’s a superb way to improve flexibility and forestall hip stiffness whereas also shredding your legs.
The key to using a Smith machine for progress in your leg day workouts
is knowing how the work you do on a Smith machine interprets into different workout routines.
Hold your knees monitoring consistent with your toes,
regardless of which leg press foot placement you select.
Working out the back of your body from head to toe, including leg coaching with exercise machines, may be useful in serving to you alleviate
the “ouch” issue. Kyle Risley founded Carry Vault
in 2016 to make finding nice powerlifting packages
simpler.
This is the biggest and heaviest muscle in the body and
is the principle extensor muscle of the hip. It’s situated on the back of the
hip joint, and its primary perform is to maintain up
a standing posture. The best rep vary and load will depend upon what you’re seeking to
obtain. This lunge variation will increase the difficulty of the cable rear lunge as a outcome of you’ll go deeper
into the lunge. The lunge can additionally be
nice for people who have issue staying balanced or have knee considerations as a outcome of it reduces the knee joints
stress.
Make sure your exercises are properly rounded,
with both compound and isolation workout routines that collectively goal all of your leg muscle tissue.
There are a variety of hip extension workout routines
you’ll find a way to begin incorporating into your
routine, similar to hip thrusts and cable machine pull throughs.
Performing hip extensions 1-2 occasions per week will
enhance your strength and movement. Yes, cable squats are one of the effective workouts to target the quads, hamstring, and glutes.
They permit you to excellent the shape and reduce the risk of injury.
They can additionally be carried out using a twin pulley, which may offer greater load prospects.
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