Mondelēz International Head Aleli Arcilla named Mansmith Sales Master

Mondelēz International’s Philippine Managing Director, Aleli Arcilla, was recently conferred with the prestigious Honorary Mansmith Sales Masters Award by Mansmith and Fielders. As the first and only sales recognition program across industries in the Philippines, this accolade celebrates individuals who exemplify excellence in sales leadership, innovation, and influence. Aleli’s leadership in growing the snacks company in the country was celebrated and recognized during the event. 

Arcilla’s leadership has been instrumental in propelling Mondelēz International’s sales growth by strengthening its snacking categories, particularly in the biscuits and chocolates categories. With a robust portfolio of global brands such as Oreo, Toblerone, and Cadbury Dairy Milk, as well as local jewels Tang, Eden cheese and Cheez Whiz, she has driven market share increase and strengthened consumer connections. Her strategic focus on innovation, agility, and empowering her teams has positioned Mondelēz International as a leader in the competitive snacking industry.

“Reflecting on my career, I recall my beginnings as a Distributor Specialist in Sales,” Aleli shared during her acceptance speech. “The path has been marked by challenges, growth, and invaluable lessons that have shaped the leader I have become today.”

Aleli’s achievements extend beyond sales. She has been recognized as a transformative leader, earning a spot in the Circle of Excellence for Woman Leader of the Year at the Asia CEO Awards 2024. As the first woman to lead Mondelēz International in the Philippines in almost 15 years, Aleli champions Diversity, Equity, and Inclusion (DEI) within the organization. Through mentorship programs for women colleagues across Southeast Asia and the establishment of the Leadership Council, she equips leaders with the tools and insights to drive organizational change.

“Embarking on a sales career, often hailed as one of the world’s oldest professions, I initially perceived it as a world dominated by men,” Aleli recounted. “Over time, I realized the true strength lies in building relationships, embracing challenges, and fostering a culture of inclusivity.”

Aleli’s commitment to sustainability further underscores her comprehensive leadership approach. Under her guidance, Mondelēz International achieved the Plastic Cleanup Partner badge, reflecting its proactive support of the Extended Producer Responsibility (EPR) Law in ensuring the post-consumer plastic packaging used by the organization is collected and diverted away from nature. Aleli has inspired initiatives that prioritize reducing plastic waste and carbon emissions in its operations; a commitment to its purpose of empowering people to snack right by making the right snack, for the right moment, and made the right way.

“This recognition is not solely mine; it embodies the collective effort of many who have been integral to my journey including my professors, mentors, colleagues and my family,” she said. “Let’s keep pushing boundaries, breaking barriers, and creating a future where every effort counts.”

As a leader, Aleli continues to inspire others to embrace ambition, resilience, and the pursuit of excellence. Her visionary leadership and commitment to empowering others are shaping a legacy that transcends industries and paves the way for the next generation of leaders.

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